The main aim of advertisers is to communicate and influence the prospective customers to buy a particular brands product. Often they also advertise in order to improve the brand image. For this purposes every major medium and advertising tool is used to deliver their message. Some of the key mediums like television, radio, cinema, magazines, newspapers, video games, the Internet and billboards are used extensively. To advertise, a company usually appoints an advertising agency or advertising industry to send their message across.Commonly, advertisements are seen on carts, airport, on the sides of buses, buss shelters, etc. Advertisements are cleverly placed at places where viewers can easily and regularly access visual, audio and printed information.Mentioned below are some forms of advertising:Advocacy Advertising: This type of advertising is done mainly for economic, political, or social issues. Advocate Advertising can be in the form of advertisement, message, or public communication. The aim of advertising through this medium is planned campaign to convince public and form their opinion on a specific issue.Comparative Advertising: Comparative advertising works on comparison. One brand is directly or indirectly compared with another or even more conflicting brands. Major industries like airlines and automobile manufacturers these days use this technique.Cooperative Advertising: Sharing is the key component here. Two parties share their advertising costs in this type of advertising. Direct-Mail Advertising: Emails, catalogues, flyers, letters, and postcards are just a few of the direct-mail advertising options available. A lot of personal details are required to be known for this type of advertising.Outdoor Advertising: Billboards, wraps on the side of buildings, etc fall in the category of outdoor advertising. Outdoor advertising is extremely effective if implemented on busy located areas where a lot of travelers come and can buy the product from nearby.Product Advertising: In this type of advertising, no selling of a specific product is done.Point-of-Purchase Advertising: Incentives play a major role in this type. Promotional items like package and its presentation is done in a manner to attract customers so that they purchase the product.Some useful Tips on Advertising: . Consistency: The message of the ad should be delivered in a constant way. Even style of business cards, letterheads of the company, envelops, etc should be standardized and not change often.. Tools: Billboard ads can have the maximum impact when implemented with the right medium like TV, radio, newspapers, etc.. Promotion: Focus should be on the benefits of the products rather than the features as it connects with the consumers emotional satisfaction.
In a sense, the entrance to SFGT is a window into the person who leads the company, Dudley Fitzpatrick, CEO. Open the big front door of the old town house on Walnut Street and the first thing you notice is three old stone steps. Couldn't they afford new steps?Then you see the second door. It's all glass and through it you see the modern reception room,the classic furniture, the attractive receptionist and the small oriental rug in the center of the beautiful wood floor. "I get it," you think to yourself.When you meet Dudley and chat with him, you really get it. He's a traditionalist, like the steps and the beams on the ceiling. He's confident and assertive, like the stately furniture and the offices themselves. He's tasteful, like the oriental rug and like the conference room on the fifth floor. You go there for the interview after a trip on the modern elevator.And Dudley's a trip.This is a man who knows where he's going, who wants to do it the right way, who has strong feelings about his beloved business. Notice that I didn't say "his beloved advertising business." He has different views about that way of looking at the business of marketing and advertising.Life and career are quite different than he would have anticipated when he graduated from Miami University in Ohio. He got a degree in Mass Communication even though he says he went there primarily "to play hockey." While there, he discovered that "movies were more fun" and decided that he would like to write movies. Off to New York, he "bummed around for over two years" trying to connect in the film business and finally had to get a steady job.He decided to settle for "30 second movies" and he landed a job in the creative department of one of New York's biggest agencies, now known as Ammirati Puris Lintas. There, he worked exclusively on television and participated in network spots for Heineken, Diet Coke, Lysol and Mennen.The agency was account-service dominated which influenced his firm belief that "strategy and creative are really the same thing." That is an idea which continues to drive his work and the agency's intentions.While in New York, he was recruited to a Los Angeles agency, Dancer Fitzgerald-Sample. He took the job and became their youngest ever vice president but he admits that he probably took it because making movies still had some intrigue for him. At D-F, he worked on their efforts to get accounts to supplement their Toyota business. The agency landed Pioneer Electronics which became one of his proudest successes. His campaign, "Catch The Spirit of a True Pioneer," led Pioneer to great success. Dudley created and produced the first music-video commercial in the industry for his client, Pioneer. It was a takeoff on West Side Story. Because it reflected the social realities of that era, it was selected to be part of the permanent collection of the Smithsonian's Cultural Mores Section. Both Dudley and his wife, Tanice, were raised in New Jersey. They live there now, in Pennington, with their three children: Aubrey, Drew and Tess. The two older children go to The Lawrenceville School, Dudley's alma mater. The proximity to New Jersey was one of the reasons he responded to an opportunity at Lewis Gilman and Kynett (now Tierney Communications.) He was very impressed by the quality of LG&K's work. As vice president and group creative director, he participated in what he calls their "glory years" but was one of the victims of one of their many top management changes. He and a good friend at LGK, Bob Schell, were both let go with quite limited severance. Fortuitously, they were contacted by Herr's Potato Chips which offered themthe account if they wanted to start an agency. That was in 1992, the beginning of what is now SFGT. Herr's was with them for 12 productive years. Today, the agency has 30 people and serves eight accounts. Interestingly, two of their accounts, Tylenol and Sunoco, are deeply involved in NASCAR racing. Dudley feels that their work with NASCAR is one example of why he prefers not to be thought of as a traditional advertising agency. He insists that the agencies which rely primarily on "advertising" for success are on the wrong track. His vision calls for an agency which is deeply involved in all aspects of a client's marketing communications activities. For SFGT's clients, NACAR is one (important) ingredient in all-inclusive programs for the clients' core consumer markets, for clients' public relations focus and for clients' employee pride. When asked about the account he is most proud of, he winces and reminds me that he's proud of every account. Prodded, he volunteers that he is particularly proud of the work SFGT did for the opening of the Constitution Center. His feelings of patriotism seem to be reflected in the positioning they created for the Center, "The Freedom To Be You. It All Starts With The Constitution."Oddly, he says that the "dumbest" and the "smartest" things he ever did in business are actually the same thing. "The smartest thing I ever did was to surround myself with my two partners: Sarah Lenhard, Managing Director and head of Account Service and Dan Reeves, Managing Director and Executive Creative Director." The dumbest thing? "Not bringing them on board sooner."That supports his conviction that the toughest part of the ad business is finding, hiring, nurturing and growing with good people. He worries about that because he finds it difficult to find candidates with outstanding talent, valuable experience and a good cultural fit. He also worries about the possibility that good clients may be losing confidence in agencies. He says, "Agencies have to be emotionally able to have complete confidence in themselves in order to be secure enough to warrant meaningful collaboration from clients and in order to provide optimal service."Dudley Fitzpatrick is confident. It's apparent. Think about the old stone steps leading into the agency. Sure, they could afford something new but "old" has character and character is what he wants to project. It's apparent when you take the elevator to the spiffy conference room on the fifth floor. That's another, positive message to visitors. It's apparent when you hear his straight forward answers to direct questions. Yes, Dudley Fitzpatrick is confident about his agency, about his vision of the business he's in and about himself.
Miami, FL January 04, 2007 Worldwide Mobile Marketing Corp. (WORLDWIDE) (Frankfurt Stock Exchange: WLJ and Pink Sheets: WMBM), a multi-faceted mobile media company offering innovative advertising through the use of specially designed vehicles and franchises as a medium for advertising message of its clients, is pleased to announce that it has completed an international franchise contract with the Agilent Group (AGILENT). WORLDWIDE with their WAA Brand goes international. Mr. Tadele, owner of Agilent Group (AGILENT) an Advertising and Promotion firm in Addis Ababa, Ethiopia visited the USA to purchase the Master franchise rights for his country. An international Franchise contract was signed. The U.S. Department of Commerce, International Trade Specialist Philadelphia, helped to arrange the formal paperwork. The US Embassy in Addis Ababa was also involved in this transaction. Mr. Tadele is a veteran of the Advertising industry with more than two hundred clients in Ethiopia and years of working and marketing experience. AGILENT will be the first mobile advertising firm, who will offer the real time mobile ad technology to his clients in different areas in Ethiopia. Goal is to promote international AIDS campaigns throughout the country.American and other international brands like products from Coca Cola to Nike, from GM Automobiles to Microsoft are on his client list. Mr. Tadele, will purchase a fleet of mobile Advertising Vehicles to start promotions.Mr. Tadele with his international knows how and business experience is the perfect fit for both companies. WORLDWIDE and AGILENT are looking for a high impact in the mobile Advertising technology in Ethiopia and surrounding countries.About WORLDWIDEWorldwide Mobile Marketing Corp. (WORLDWIDE) (Frankfurt Stock Exchange: WLJ and Pink Sheets: WMBM) (www.waaglobalmedia.com) BRANDING is WAA since 1995 in Business and Franchisor. WAA expand his operation from Coast to Coast. WAA is the first national mobile Franchise with real time communication vehicles.WAA 12 months Goal, 100 Vehicles on Road, Investment $ 10,000,000. WAA will operate by 2009 a fleet of minimum 300 Vehicles in USA. WAA Franchisees will operate city location and fleet. WAA Fortune 500 Clients list is from Coca Cola and IBM to Ford and many more. WAA backed by multiple US Patents. Information presented in this newsletter contain "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions or future events or performance are not statements of historical fact and may be "forward looking statements." Forward looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward looking statements in this action may be identified through the use of words such as "projects", "foresee", expects, will, anticipates, estimates, believes, "understands" or that by statements indicating certain actions may, could, or might occur.CONTACT: David VanvortEmail: email@example.com(800) 714-9985
If you have a website, or are contemplating one, you will certainly be concerned about SEO (search engine optimization). Historically, web programmers and content writers have used clever and some ill-advised methods for optimizing their site with the search engines. Strategically placed keywords and metatags were some of the basic techniques. Others embedded a keyword hundreds of times within the pages HTML. Search engines caught on to this and soon marked and even de-registered sites using this unacceptable practice. Still, the need to drive traffic to a web site led to other developments, one of which is the web directory. There are literally thousands of directories, ranging from specific topics to broad coverage of a top 10 or 20, to some sites that are so comprehensive they have over 1000 categories and subcategories. One such comprehensive site is www.dirfly.com.Is there an advantage to a comprehensive site? Wont people get lost going through all the different categories? Heres why we think dirfly.com is a great choice for listing your website and why we chose the comprehensive versus narrow listing approach. The internet has made us a group of information junkies. We now realize we can have more information than we could ever possibly read, yet we like the choice of seeing it and choosing what we will use. Many people conducting searches may not be very adept at how to do it efficiently so that their true area of interest comes on the first page or two. As a website manager, you also want top billing in front of your potential visitor. Search engines pull sometimes millions of hits and the searcher soon is overwhelmed and tired of the list. If you arent on the first 2 pages, the search engine may not be doing you much good anyway. With a listing on a directory, such as dirfly, you can be in a smaller list in your specific category or categories. The searcher will have a much better chance of finding you, both because the categories on dirfly will make it easy and because you wont be one of 2,346,819 listings for your category.Does a directory listing affect your search engine position? Yes, it does. For one, you now have another location in which you can be picked up by the search engine, and it recognizes your frequency. So not only does the directory listing dirfly directly increase your chances of web traffic, it can enhance your position with the search engines.If youre going to launch a website, do it right. Contact dirfly and get yourself listed in the appropriate category/categories that will bring new traffic to your site. Its part of successful web marketing strategy
Multi-national corporate giants, successful entrepreneurial companies, and all other major conglomerates have one thing in common. No, it is not money, though this is something they all seem to have abundance of. It is something that you will find if you trace the roots of the business back to its origins. It all started with one individual who know how to sell him/herself. Anyone can sell a product. Its very simple. What you get is what you see. The prospective buyer can look at it, touch it, compare it to other similar products, and buy it if he/she so chooses. The seller simply talks about it to the customer. A service works the same way. The salesperson makes a presentation, states the pros of the service, what it can do for the consumer, and makes the sale. Selling yourself however, is a little more involved. No two people are identical in every aspect, so no one really knows what to expect from them. You cannot sell by appearance. At the same time, you cannot sell yourself by experience either. Oh, that will get you a bite, but it will not hook the fish. One might stretch the truth a bit about their experience, and the buyer will know that. So how does one sell him/herself successfully? There are several different methods when utilized simultaneously will produce very positive results.1)First impressions: First impressions do matter. Actually, this is the most important part of the whole process of establishing a positive relationship. Regardless if your meeting is via email, online messenger, or in person, that first two minutes of your confrontation will be the most helpful or harmful. Make that initial contact work! Do not kiss up, be professional, and be courteous. Act interested in this person in regards to whatever subject they are most fascinated with. Make it about them, not you. People want to be impressive. If you act impressed, but not childish, they will respond positively.2)Your Client has Priority: You may have two thousand clients and you may only have five or six. Regardless, whatever individual you are dealing with at any given moment needs to feel like they are your most important client. 3)One Hundred and Ten Percent: Of course, there is no such concept. You can only give one hundred percent, as that is all there is. However, you can give one hundred percent of what the individual is paying for and then give ten percent for free. If you are, for example, offering to submit ten websites to a search engine for a client for a fee, do so. Then, submit an extra one for free, just because you care. This brings us to the next topic.4)CARE! If you are in a business where you are only interested in making money and have no regard for the quality of your work or the welfare of the client, then your business is inevitably doomed for failure. You have to want your client to grow, to excel in his or her own business, for yours to grow. Remember, word of mouth is one of the best, and most damaging, forms of marketing. If you get a reputation for poor quality work, again you are headed for failure.5)Availability: Try to be available to the customer at least a minimum of 8 hours per day, and even in the evenings if possible. People want to know that they can reach you at a moments notice without having a long wait. Waiting makes people irritable and stressed. This, in turn, puts a lot of stress on a professional relationship.6)Be Personal: You will get more business out of friends than you will from business associates. The remedy for this issue is to make the business associates your friends. Do not be overwhelmingly intrusive and ask all sorts of questions at your initial contact. However, if the associate mentions an aspect of his life, such as his favorite food, drink, existence of children, etc, make a mental note. Let us take children for example. Lets say your associate mentions that he has to leave early to take his daughter to the doctor for a cough. Take note of that and next time you speak with them, ask about the daughters health. Is she okay? Then, associate your life with theirs. Something like, Shes going to be okay? That is great. I know what you are going through. My daughter just got over a stomach virus. You get to know them and they get to know you. Eventually, a relationship is formed and your business benefits.7)Take Notes: Nothing will sell you better than the sudden realization that you have noticed your associates life. If you find out that your associate has a birthday coming up, send a card and a small gift, such as a box of chocolates, a beautiful pen, etc. If their child has a recital or a game in the near future, send a good luck card. Do not go too far and show up at the game; just let them know that you care enough to send a card. If it is special enough for your client to mention, then it should be special to you. Keep up with birthdays, favorite flowers, favorite drinks, television shows, and anything else that your associate is interested in. If an aspiring businessperson can realize that they are the true product, learn the ins and outs of making themselves invaluable, then the actual product or service will be a successful sell.